Personally Identifiable Information (PII) is described in US privacy law and information security, as information that can be used on its own or with other information to identify, contact, or locate a single person, or to identify an individual in context.
What personal information do we collect from the people that visit our website?
Information collected is often defined as being either anonymous or personally identifiable:
What we collect from visits such as this constitutes anonymous information. You do not have to provide us with any personal information. Some of the individuals who access our Services decline to use the personalization features that are available to them, and therefore those individuals are anonymous to us and the only data we collect about them is anonymous information.
Personally Identifiable Information (PII) refers to information that tells us specifically who you are, such as your name, email address, or phone number. Downloading information or logging in may allow the Company to “recognize” you to allow us to personalize our service for you.
When ordering or registering on our site, you may be asked to enter your name, email address or other details to help you with your experience.
We keep this information for a reasonable period of time in connection with your on-going business with us. You have the right to withdraw your consent to use of your PII at any time.
As is true of most websites, we gather certain information (such as mobile provider, operating system, etc.) automatically and store it in log files. We use this information, which does not identify individual users, to analyze trends, to administer the website, to track users’ movements around the website and to gather demographic information about our user base as a whole. We may link some of this automatically-collected data to certain Personally Identifiable Information.
When do we collect information?
We collect information from you when you enter information on our site via a contact form.
How do we use your information?
We may use the information we collect from you when you register, make a purchase, sign up for our newsletter, respond to a survey or marketing communication, surf the website, or use certain other site features in the following ways:
• To operate and maintain our website
• To personalize your experience and to allow us to deliver the type of content and product offerings in which you are most interested
• To respond to your comments or inquiries
• To provide you with user support
• To administer a contest, promotion, survey or other site feature
• To send you promotional information, such as newsletters, surveys, and marketing material (Note: Each email promotion will provide information on how to opt-out of future mailings)
• To ask for ratings and reviews of services or products
• To track and measure advertising on our website
• To protect, investigate, and deter against unauthorized or illegal activity
How do we protect your information?
Our website is scanned on a regular basis for security holes and known vulnerabilities in order to make your visit to our site as safe as possible.
Your personal information is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems, and who are required to keep the information confidential. In addition, all sensitive/credit information you supply is encrypted via Secure Socket Layer (SSL) technology (PLUS, is handled securely via PayPal).
We implement a variety of security measures when a customer places an order, enters, submits, or accesses their information to maintain the safety of your personal information.
All transactions are processed through a gateway provider and are not stored or processed on our servers.
Sensitive Personal Information
At no time should you submit sensitive personal information to our website. This includes your social security number, information regarding race or ethnic origin, political opinions, religious beliefs, health information, criminal background, or trade union memberships.
Your Rights Related to Your Personal Information
Opt-out: You may opt-out of future email communications by following the unsubscribe links in our emails. You may also notify us at firstname.lastname@example.org to be removed from our mailing list.
Access: You may access the personal information we have about you by submitting a request to email@example.com.
Amend/Change: You may contact us at firstname.lastname@example.org to amend or update your personal information. You may also re-subscribe and update your subscription profile to update your personal information.
Forget: In certain situations, you may request that we erase or forget your personal data. To do so, please submit a request to email@example.com.
Please note that we may need to retain certain information for recordkeeping purposes or to complete transactions, or when required by law.
Yes, we use them. Cookies are small files that a site or its service provider transfers to your computer’s hard drive through your Web browser (if you allow) that enables the site’s or service provider’s systems to recognize your browser and capture and remember certain information.
They are used to help us understand your preferences based on previous or current site activity, which enables us to provide you with improved services.
• Understand and save user’s preferences for future visits.
• Keep track of advertisements.
• Compile aggregate data about site traffic and site interactions in order to offer better site experiences and tools in the future. We may also use trusted third-party services that track this information on our behalf.
You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser settings. Since browser is a little different, look at your browser’s Help Menu to learn the correct way to modify your cookies.
If users disable cookies in their browser:
If you turn cookies off, some of the features that make your site experience more efficient may not function properly.
We do not sell, trade, or otherwise transfer to outside parties your PII unless we provide users with advance notice. This does not include website hosting partners and other parties who assist us in operating our website, conducting our business, or serving our users, so long as those parties agree to keep this information confidential.
We may also release information when it’s release is appropriate to comply with the law, enforce our site policies, or protect ours or others’ rights, property or safety.
However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.
Google’s advertising requirements can be summed up by Google’s Advertising Principles. They are put in place to provide a positive experience for users.
We have not enabled Google AdSense on our website but we may do so in the future.
Advertising on backstretchrescue.org
Sponsored Content Tracking Pixels: We may engage in sponsored campaigns with various influencer networks, brands, and agencies. It’s our policy to disclose all sponsored content in accordance with the Federal Trade Commission’s (FTC) requirements. From time to time, these sponsored campaigns utilize tracking pixels (aka web beacons), which may contain cookies to collect data regarding usage and audience. This information is collected by the sponsoring company to track the results of the campaign with Company. No PII collected by the Website is used in conjunction with these tracking pixels.
Newsletters: You may subscribe to our newsletter, which may be used for advertising purposes. All newsletters sent may contain tracking pixels. The pixel is embedded in emails and allows an analysis of the success of online marketing campaigns. Because of these tracking pixels, we may see if and when you open an email and which links within the email you click. Also, this may allow our website to adapt the content of future newsletters to the interests of the user. This behavior will not be passed on to third parties without prior consent from you via opt-in.
Does our site allow third-party behavioral tracking?
It’s also important to note that we allow third-party behavioral tracking.
Our website may employ the use the various third-party services. Through the use of our website, these services may place anonymous cookies on your browser and may send their own cookies to your cookie file. Some of these services include, but are not limited to: Google, Facebook, Twitter, MailChimp, and other social networks, advertising agencies, security firewalls, analytics companies and service providers.
These services may also collect and use anonymous identifiers such as IP Address, HTTP Referrer, Unique Device Identifier and other non-personally identifiable information and server logs. We do not control the use of these technologies.
You may opt-out from Google’s cookies using their Ad Settings.
You may also use the Network Advertising Initiative opt-out page to opt-out of some third-party cookies.
How does our site handle Do Not Track signals?
We honor Do Not Track signals and Do Not Track, plant cookies, or use advertising when a Do Not Track (DNT) browser mechanism is in place.
If you send a Do Not Track request through your web browser, we may still collect and use your browsing data to improve security and to generate reporting statistics, but in general we will not track other websites that you may have visited.
California Online Privacy Protection Act
According to CalOPPA, we agree to the following:
• Users can visit our site anonymously
COPPA (Children Online Privacy Protection Act)
When it comes to the collection of personal information from children under the age of 13 years old, the Children’s Online Privacy Protection Act (COPPA) puts parents in control.
The Federal Trade Commission, United States’ consumer protection agency, enforces the COPPA Rule, which spells out what operators of websites and online services must do to protect children’s privacy and safety online.We do not specifically market to children under the age of 13 years old.
Fair Information Practices
The Fair Information Practices Principles form the backbone of privacy law in the United States and the concepts they include have played a significant role in the development of data protection laws around the globe.
Understanding the Fair Information Practice Principles and how they should be implemented is critical to comply with the various privacy laws that protect personal information.
In order to be in line with Fair Information Practices we will take the following responsive action, should a data breach occur:
We will notify you via email within 7 business days.
We also agree to the Individual Redress Principle which requires that individuals have the right to legally pursue enforceable rights against data collectors and processors who fail to adhere to the law.
This principle requires not only that individuals have enforceable rights against data users, but also that individuals have recourse to courts or government agencies to investigate and/or prosecute non-compliance by data processors.
CAN SPAM Act
The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have emails stopped from being sent to them, and spells out tough penalties for violations.
We collect your email address in order to:
• Send information, respond to inquiries, and/or other requests or questions
• Process orders and to send information and updates pertaining to orders.
• Send you additional information related to your product and/or service
• Market to our mailing list or continue to send emails to our clients after the original transaction has occurred.
To be in accordance with CAN-SPAM, we agree to the following:
• Not use false or misleading subjects or email addresses.
• Identify the message as an advertisement in some reasonable way.
• Include the physical address of our business or site headquarters.
• Monitor third-party email marketing services for compliance, if one is used.
• Honor opt-out/unsubscribe requests quickly.
• Allow users to unsubscribe by using the link at the bottom of each email.
If at any time you would like to unsubscribe from receiving future emails, follow the instructions at the bottom of each email. We will promptly remove you from ALL correspondence.
Can change your personal information:
• By emailing us at firstname.lastname@example.org
How to Contact Us
If you have any questions or comments about this Privacy Statement, or if you would like to review, delete or update information we have about you or your preferences, please contact us by:
• Visiting our Contact Form
• Emailing us at email@example.com
• Calling us at +1 831-245-0458
• Writing us at The BackStretch, Attn: Webmaster, 18500 Rea Avenue, Aromas CA 95004
Last Updated: October 2018